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Q.[The above diagram shows an organization structure headed by a Managing Director, with departments Cosmetics, Garments, Footwear and Skin care, each having functions Human Resources, Marketing, Research and Development, Purchasing.] Identify the type of organization structure depicted in the above diagram : (A) Divisional structure (B) Functional structure (C) Informal structure (D) Both Informal and Functional structure

CBSECBSE Class XII Board 2023MCQ· 1mImportance★★★★★
✓ Free question

The diagram shows a Divisional structure, where the organization is split into self-contained product divisions (Cosmetics, Garments, Footwear, Skin care), each housing its own complete set of functions (HR, Marketing, R&D, Purchasing).

The question asks you to recognize the organizing principle at work. To do that, you need to understand what distinguishes a functional structure from a divisional one — and why the arrangement of departments and functions matters.

In a functional structure, the entire organization is carved up by function: all marketing people sit together in one Marketing department, all HR staff in one HR department, all R&D scientists in one R&D unit, and so on. Each function serves the whole company. Picture a single pyramid with the Managing Director at the top and broad functional silos beneath — Marketing handles promotion for every product, Purchasing buys for every line, and HR recruits for everyone. This works beautifully when the firm makes a narrow range of related products and coordination across functions is straightforward.

Now look at the diagram. The Managing Director oversees four divisions — Cosmetics, Garments, Footwear, and Skin care — and each division contains its own HR, Marketing, R&D, and Purchasing units. In other words, the Cosmetics division has its own marketing team (focused solely on cosmetics), its own R&D lab (developing new cosmetic formulations), its own purchasing department (sourcing cosmetic ingredients), and its own HR staff (recruiting for cosmetics roles). The same pattern repeats for Garments, Footwear, and Skin care. Each division is a mini-company, almost self-sufficient, organized around a distinct product line or market.

This is the hallmark of a divisional structure. The primary split is by product, geography, or customer segment — here, by product category. Within each division, all the functions needed to run that business are bundled together. The logic is accountability and focus: the head of the Cosmetics division can make decisions quickly without waiting for a central Marketing or R&D department to prioritize cosmetics over garments. Each division can tailor its strategy to its own market, and performance is easy to measure division by division.

Note

A divisional structure is sometimes called a "product structure" when divisions are organized by product line, as in this diagram. NCERT describes it as suitable for large, diversified firms where different products face different market conditions and require specialized attention.

Option (B), Functional structure, is ruled out because functions are not centralized — there is no single Marketing department serving all four product lines. Option (C), Informal structure, refers to the network of personal relationships and communication channels that exist outside the official chart; the diagram shows a formal, deliberate design, not an informal one. Option (D) tries to combine informal and functional, but neither label fits what we see.

Important

The key test: ask yourself, "What is the first level of division below the top?" If it is by function (Marketing, Finance, Production), you have a functional structure. If it is by product, region, or customer (Cosmetics, Garments, etc.), you have a divisional structure.

✓Final answer

The structure is (A) Divisional structure, because the organization is divided into product-based divisions (Cosmetics, Garments, Footwear, Skin care), each containing its own set of functional departments. This design promotes accountability, flexibility, and focused decision-making for each product line.

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