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Q.'Royal Glaze Ltd.' continues to maintain its position as one of the largest consumer goods companies in the world. Its organisational structure is designed to facilitate the achievement of its objectives in alignment with its vision statement. The company maintains two distinct product divisions in its organisational structure – 'Foods' and 'Home Care'. Looking ahead, the company is focusing on embracing changes so that it can continue to be the market leader. As part of its expansion plans, it is planning to venture into the electronics segment in the near future.

(i) Identify the organisational structure of 'Royal Glaze Ltd'.
(ii) Draw the organisational structure chart of 'Royal Glaze Ltd.' considering its future plans to enter into Electronics segment.
(iii) State any three advantages of the type of organisational structure drawn in
(ii) above.
CBSECBSE Class XII Board 2025Subjective· 6mImportance★★★★★
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Royal Glaze Ltd. uses a divisional structure based on product lines; its planned entry into electronics adds a third division alongside Foods and Home Care, with each division having its own functional departments.

This CBSE Class 12 Business Studies case tests how a large consumer-goods company organises itself. Royal Glaze Ltd. designs its structure to achieve its objectives in line with its vision, and it maintains two distinct product divisions — 'Foods' and 'Home Care'.

(i) Identify the organisational structure

The company is organised around distinct product divisions, each operating as a semi-autonomous unit responsible for its own product line. Grouping activities by product — rather than having a single set of functional departments serve every product — is the defining feature of a divisional structure. (In a functional structure there would be only one Production, one Marketing and one Finance department for the whole company.)

(ii) Organisation structure chart (with the proposed Electronics division)

The chart is described level by level:

  • Top level: Board of Directors / Managing Director.
  • Divisional heads reporting to the Managing Director: Foods Division, Home Care Division and the proposed Electronics Division.
  • Within each division: its own set of functional departments — Production, Marketing, Finance and Human Resources.

The same hierarchy in tabular form:

LevelPositions
Top managementManaging Director / Board of Directors
Divisional headsFoods · Home Care · Electronics (proposed)
Functional departments (repeated in each division)Production · Marketing · Finance · Human Resources
Note

Each division has its own functional departments. This duplication of functions across divisions is a key feature — and a cost — of the divisional structure.

(iii) Three advantages of a divisional structure …

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