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Long Answer Questions · Q10

Q.Explain the essentials (Seven C's) of good business communication.

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Good business communication is generally judged against seven qualities, the Seven C's:

  1. Clarity — the message conveys a single, clear meaning in simple, familiar words.
  2. Completeness — the message contains all the facts the receiver needs to understand and act on it.
  3. Conciseness — the message is expressed in as few words as necessary, without unnecessary repetition.
  4. Correctness — the facts, figures, grammar, and language used are all accurate.
  5. Courtesy — the tone is polite and respectful, even when conveying an unwelcome decision.
  6. Consideration — the message is planned keeping the receiver's position and likely reaction in mind (the 'You-attitude').
  7. Concreteness — the message is specific and definite, using precise facts and figures rather than vague statements. …

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