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Exercises · Q5

Q.Explain the four main business models of e-commerce with one example of each.

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E-commerce models are named by the two parties in the transaction, where B = business and C = consumer.

  1. B2B (Business to Business) — one business sells to another business online. Deals are usually large in quantity and value, with fewer but bigger orders. Example: a manufacturer supplying raw materials or components to a factory through an online platform.
  2. B2C (Business to Consumer) — a business sells directly to the final consumer. Orders are small in value but very large in number. Example: an online store selling clothes, books or electronics to individual shoppers.
  3. C2C (Consumer to Consumer) — one consumer sells to another consumer through an online marketplace that acts as an intermediary. Example: selling a used bike or old furniture to another individual on a marketplace platform. …

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