Q.Explain the following term/concept.
Communication

Communication is the two-way process of passing information, ideas and feelings from a sender to a receiver so as to create mutual understanding; it is an essential element of the directing function of management.

The word 'communication' comes from the Latin word communis, meaning 'common'. In an organisation, communication is one of the four elements of Directing (along with supervision, motivation and leadership), and it is regularly asked in the Maharashtra HSC OCM examination (the same idea features in NCERT/CBSE Business Studies).

Meaning: Communication is the process by which one person (the sender) transmits information, ideas or instructions to another person (the receiver) and receives a response. It is a two-way process — it is complete only when the receiver has understood the message in the sense intended and sends back feedback.

Elements/process: sender → message → encoding → channel/medium → receiver → decoding → feedback.

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