Distinguish between Marketing and Selling (any five points).

Question

Accepted Answer

| Basis | Selling | Marketing |
|---|---|---|
| Starting point | After the product is already made | Before production — with identifying customer needs |
| Focus | Converting existing product into cash | Satisfying the customer's need profitably |
| Scope | A narrow activity — persuasion and transaction | A wide process — product, price, place, promotion, after-sale service |
| Orientation | Product-centred | Customer-centred |
| Time horizon | Short-term — closing the immediate sale | Long-term — building satisfaction and repeat business |

Any five of these points, correctly explained, form a complete answer. The one-line summary: selling tries to get money for what a firm has already made, while marketing tries to make and deliver exactly what the customer wants — of which selling the finished product is only the closing step.

> [!ANSWER]
> Selling is a narrow, product-centred, short-term activity that begins after production; Marketing is a wide, customer-centred, long-term process — covering product, price, place, and promotion — that begins with identifying customer needs, of which selling is only one step.

Q.Distinguish between Marketing and Selling (any five points).

Concept understanding — Marketing vs. Selling

Basis	Selling	Marketing
Starting point	After the product is already made	Before production — with identifying customer needs
Focus	Converting existing product into cash	Satisfying the customer's need profitably
Scope	A narrow activity — persuasion and transaction	A wide process — product, price, place, promotion, after-sale service
Orientation	Product-centred	Customer-centred
Time horizon	Short-term — closing the immediate sale	Long-term — building satisfaction and repeat business

Q.Distinguish between Marketing and Selling (any five points).

🎓Unlock everything free for 14 days

Unlock everything free for 14 days