Exercises · Q6
Q.Explain 'Place' as an element of the marketing mix.
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Start your 14-day free trial to unlock the full solution →Place, as a marketing-mix element, refers to how and where a product is made available to the customer — in other words, the channel of distribution used to move the product from the producer to the final consumer (whether directly, or through wholesalers and retailers), along with the related decisions about transport, warehousing, and how wide a geographic area the firm wants its product to reach. …
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