Exercises · Q8
Q.Distinguish between Advertising and Personal Selling (any three points).
Maharashtra MsbshseTextbookSubjectiveImportance★★★★★est
19% · 8/43 Questions
You're viewing a preview — the full solution, concept, methods & PYQ mapping are locked.
Start your 14-day free trial to unlock the full solution →| Basis | Advertising | Personal Selling |
|---|---|---|
| Nature of communication | Non-personal, one-way | Personal, two-way (direct interaction) |
| Reach | Very large, mass audience | Limited to the customers a salesperson can personally reach |
| Ability to tailor the message | Same message for everyone | Message adapted to each individual customer |
| Cost per person reached | Generally low | Generally higher, due to salary/commission of trained staff |
| Ability to handle objections | Cannot respond to individual doubts | Can answer questions and objections immediately |
Unlock everything free for 14 days
- Full step-by-step solutions
- Concept-first explanations
- Methods, shortcuts & mistakes
- PYQ mapping + timed mock tests
Full access for 14 days. No credit card required.