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Q.Gitanjali Makan is a successful business leader. She believes that if jobs are made interesting by including greater variety of work content and providing a meaningful work experience, the jobs themselves become a source of motivation to individuals. The non-financial incentive that has been discussed in the above case is : (A) Employee participation (B) Job Enrichment (C) Career Advancement Opportunity (D) Job Security

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When work is made more meaningful and varied so that the job itself becomes motivating, the incentive at play is Job Enrichment.

The passage describes Gitanjali Makan's belief in a particular approach to motivation: making jobs inherently interesting rather than simply rewarding employees with money. She thinks that by adding variety to the work content and ensuring the work experience feels meaningful, people will find motivation in the job itself. This is the essence of a non-monetary incentive—something that drives performance without a direct financial reward.

Let's understand what each option means in the context of non-financial incentives:

Job Enrichment is about vertical expansion of a job. It means adding more depth, responsibility, and challenge to the work itself. Instead of just doing repetitive tasks, an employee gets opportunities to plan, execute, and control their work. The job becomes richer in content—more variety, more autonomy, more chances to use different skills. Importantly, the work itself becomes a source of satisfaction and motivation because it feels meaningful and engaging. This matches exactly what Gitanjali believes: making jobs interesting through greater variety and meaningful experience.

Employee Participation refers to involving workers in decision-making processes that affect their work. It's about giving them a voice in organizational matters, seeking their input on policies, or letting them contribute to problem-solving. While this is motivating, it's not primarily about making the job content itself more varied or meaningful—it's about involvement in decisions.

Career Advancement Opportunity is the prospect of promotion and growth within the organization. It motivates employees by showing them a clear path upward, but it doesn't necessarily change the nature of their current job or make today's work more interesting. It's a future-oriented incentive. …

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