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Q.With a revolution taking place in the manufacturing of mobile phones with super class cameras, the business of cameras in the consumer market has taken a hit. Studies show that mobile phone photography has devastated the camera industry. The dimension of business environment highlighted in the above case is : (A) Economic Environment (B) Technological Environment (C) Social Environment (D) Political Environment

CBSECBSE Class XII Board 2023MCQ· 1mImportance★★★★★
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The case highlights how a technological breakthrough in mobile phones has disrupted the camera industry, making the Technological Environment the relevant dimension of the business environment.

The business environment is the sum total of all external forces — economic, social, political, legal, and technological — that affect a firm’s operations and decisions. No business operates in a vacuum; every product, service, or strategy is shaped by changes in the world around it. In this case, the revolution in mobile phone manufacturing — specifically the integration of super-class cameras — has directly devastated the standalone camera market. This is a classic example of how a shift in one industry can ripple outward and reshape another.

Let’s examine the four options to see which dimension fits best.

Note

The NCERT Class 12 Business Studies textbook defines the Technological Environment as including forces related to scientific improvements and innovations which provide new ways of producing goods and services and new methods of operating a business.

The Technological Environment refers to changes in technology that create new products, improve production methods, or make existing products obsolete. Here, the key driver is the innovation in mobile phone cameras — better sensors, AI processing, and computational photography — which has made dedicated cameras less necessary for the average consumer. This is not about income levels (Economic), social habits (Social), or government policy (Political). It is squarely about how a technological advance in one sector (mobile phones) has disrupted another (cameras).

Important

The Technological Environment is often the most dynamic and unpredictable dimension. A business that ignores technological trends risks being left behind — as the camera industry has discovered. …

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