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Q.Salim and Karim are good friends. They started a business of selling high quality seeds for growing organic vegetables. They are offering 200 varieties of vegetable seeds suitable for terrace gardens, balconies and backyards. Due to the growing trend towards healthy consumption habits, there is a huge demand for their seeds. The dimension of business environment being discussed above is : (A) Economic Environment (B) Political Environment (C) Social Environment (D) Legal Environment

CBSECBSE Class XII Board 2025MCQ· 1mImportance★★★★★
✓ Free question

The growing trend toward healthy consumption habits reflects changing social values and lifestyles, making this the Social Environment dimension of business.

When we analyze what's happening in Salim and Karim's seed business, we need to identify which force in the business environment is driving their success. The business environment consists of all external factors that influence how a firm operates, and these factors are traditionally grouped into several dimensions.

The key phrase here is "growing trend towards healthy consumption habits." This tells us something fundamental has shifted in society. People are no longer just buying any vegetables — they're actively seeking organic produce, they're willing to grow their own food in terrace gardens and balconies, and they're making conscious choices about what they eat. This isn't about government policy, tax rates, or legal regulations. It's about how people think, what they value, and how they choose to live.

The Social Environment encompasses exactly these elements: the customs, traditions, values, beliefs, lifestyles, and demographic characteristics of the society in which a business operates. When health consciousness rises, when urban dwellers start kitchen gardening, when "organic" becomes a sought-after label — these are social changes. They reflect evolving attitudes toward wellness, environmental sustainability, and quality of life.

Let's see why the other options don't fit:

  • Economic Environment would involve factors like income levels, inflation, interest rates, or purchasing power. While people need money to buy seeds, the passage emphasizes the reason for demand (health consciousness), not economic capacity.
  • Political Environment relates to government stability, policies, and the political system. Nothing here suggests government action or political change.
  • Legal Environment covers laws, regulations, and the legal framework. There's no mention of food safety laws, organic certification requirements, or any legal mandate.
Important

The Social Environment captures changes in consumer preferences, lifestyle choices, and societal values. When demand arises because people want to live differently or value something new (like health), you're looking at a social dimension.

Salim and Karim's business thrives precisely because they've tapped into this social shift. Their 200 varieties cater to urban consumers who've embraced a new lifestyle — one where growing your own organic vegetables in limited spaces has become desirable and fashionable.

✓Final answer

The dimension is (C) Social Environment, because the demand for organic vegetable seeds stems from changing social values and lifestyle trends toward healthy consumption, not from economic, political, or legal factors.

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