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Q.VK Ltd. is a fast moving consumer goods company. It has shareholders spread all over India. Most of its shareholders depend upon a regular income from their investment. VK Ltd. has been earning consistent profits. The management of the company keeps in mind the preference of the shareholders regarding payment of dividend. Since its shareholders, in general, desire that atleast a certain amount is paid as dividend to them every year, the company declares dividend every year. Atul, the Finance Manager of the company identified promising growth opportunities. He suggested to the Chief Executive Officer to retain the earnings to finance the required investments instead of declaring dividend every year. For this, the Chief Executive Officer decided to call a General Body Meeting of the shareholders.

(i) Identify two factors affecting dividend decision discussed above.
(ii) State two other factors that affect the dividend decision of a company.
CBSECBSE Class XII Board 2025Subjective· 4mImportance★★★★★
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The two factors affecting the dividend decision discussed in the VK Ltd. case are Shareholders' Preference and Growth (Investment) Opportunities; two other factors are the Cash Flow Position and Legal Constraints.

When a company earns profits, management must choose between distributing them as dividends and retaining them to finance future growth. This CBSE Class 12 Business Studies case on the dividend decision shows that choice playing out at VK Ltd., a fast-moving consumer goods company whose shareholders are spread across India and rely on their investment for regular income.

(i) Two factors affecting the dividend decision discussed in the case

1. Shareholders' Preference. The shareholders of VK Ltd. depend on a regular income and, in general, desire that at least a certain amount is paid as dividend to them every year. Management keeps this preference in mind and therefore declares a dividend every year. A company cannot ignore the expectations of shareholders who rely on dividends, so their preference directly shapes the dividend policy.

2. Growth Opportunities (Investment Opportunities). Atul, the Finance Manager, identified promising growth opportunities and suggested retaining the earnings to finance the required investments instead of declaring a dividend. A company that has good growth opportunities usually retains more of its earnings to fund those investments, and so tends to pay a smaller dividend. This factor pulls in the opposite direction from shareholders' preference, which is exactly why the CEO decided to call a General Body Meeting.

Note

The case also mentions that VK Ltd. has been earning consistent profits (stability of earnings), which is what allows it to maintain a steady dividend in the first place.

(ii) Two other factors affecting the dividend decision

1. Cash Flow Position. Dividends are paid in cash, so a company needs a sound cash (liquidity) position to pay them. A company may be earning good profits on paper yet still be short of cash, in which case it may declare a lower dividend. …

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