Q.Justify the following statement.
Marketing is significant to consumers.

Marketing serves consumers by informing them, offering variety and quality at fair prices, making goods readily available, and improving their standard of living, which justifies the statement.

The statement 'Marketing is significant to consumers' is correct, for the following reasons:

• Provides information: Through advertising, labelling and promotion, marketing gives consumers knowledge about new products, their features, prices and uses, helping them make informed decisions.
• Wide variety and choice: Marketing brings many products and brands into the market, so consumers can choose the ones that best suit their needs and budgets.
• Availability of goods: Marketing (through transport, warehousing and distribution) ensures that goods produced anywhere are made available to consumers at the right place and time.
• Better standard of living: By supplying new, improved and quality goods, marketing helps consumers enjoy more comforts and raises their standard of living. …