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Answer in Detail · Q11

Q.Write a note on consumer awareness in India.

Maharashtra MsbshseTextbookSubjectiveImportance★★★★★
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Because the Right to Consumer Education is only meaningful if consumers actually receive that education, India runs several standing consumer-awareness efforts:

  1. "Jago Grahak Jago" — the Government of India's long-running multimedia campaign (Department of Consumer Affairs) publicising consumer rights, common frauds, and how to complain.
  2. National Consumer Day — 24 December, observed to mark the date the original Consumer Protection Act received Presidential assent in 1986, used across India for awareness events and publicity.
  3. World Consumer Rights Day — 15 March, observed internationally (including in India) to highlight consumer rights and campaign against practices harmful to consumers.
  4. National Consumer Helpline — a government helpline/portal where a consumer can register a grievance and often get it resolved through guidance or mediation with the seller before it needs to become a formal case.
  5. Curricula — including consumer protection in school and college syllabi, such as this Maharashtra HSC (MSBSHSE) Organisation of Commerce and Management chapter, is itself a form of consumer education, reaching students before they become active buyers (and often sellers). …

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